TVS Motor expands ASEAN retail footprint with new showroom in Singapore
Two-wheeler major eyes demand for premium motorcycles in Singapore; partners leading local distributor Motorsport Pte to retail Apache RR 310 and Apache RTR motorcycles.
TVS Motor Company today inaugurated its first TVS Experience Centre in Singapore, thereby expanding its retail footprint in the ASEAN region. The new showroom will offer a range of premium motorcycles including the flagship Apache RR310 and Apache RTR range.
TVS has partnered with ‘Motorsport Pte of the Chong Aik Group, which will be the distributor for the Singapore market. Motorsport Pt, which has a strong presence in the region with six retail outlets and eight warehouses, has exclusive distributorship for over 40 brands and is also a stockiest for genuine parts, apparels and motorcycle accessories.
Along with the premium Apache series of motorcycles, TVS plans to introduce other products too, catering to both personal commuting as well as the delivery premium segment in Singapore. The Singapore outlet will also have a vehicle servicing facility, spare parts and a comprehensive range of merchandise.
Vimal Sumbly, Head Business – Premium at TVS Motor Company, said, “Our expansion into Singapore, with the launch of the TVS Apache series, is instrumental in our premiumisation story and we are confident of widening our community of Apache owners in the country.”
Rahul Nayak, Vice-President – International Business, TVS Motor Company, added, “With many years of commitment to building the international business portfolio, TVS Motor Company has set the benchmark in catering to diverse needs of buyers across the globe. Our launch in Singapore is one step further in expanding globally in achieving our global ambitions.”
J Thangarajan, President Director – PT TVS Motor Company, said, “We are delighted to expand our presence in the ASEAN region, with our new TVS Experience Centre in Singapore with Motorsport Pte Ltd. They have a rich experience in the region and share our values of keeping customers at the core of our offerings.”
Herbert Teh, Director- Motorsport Pte Ltd said, “We will be representing TVS Motor Company with great pride to cater to Singapore customers. With the product technology and quality of TVS Motor products, combined with our market presence and reach, we are confident that we will meet customer expectations in the country.”
In the ongoing fiscal, TVS Motor Co has sold a total of 1,566,184 two-wheelers in India in the April-October 2022 period, up 32% YoY. On the export front, the company has shipped 616,167 units, down 4 percent in the first seven months of FY2023.
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