One month after it announced plans for selling its two-wheelers in Guatemala and El Salvador, TVS Motor Company in association with CADISA, one of the largest business groups across Guatemala and El Salvador, has opened its flagship showroom in Guatemala City. This is one of the largest TVS-exclusive stores in Central America.

The first of three upcoming flagship showrooms, the store will offer complete service and spare parts support for all retail outlets of the company in Guatemala and El Salvador.

TVS Motor has also launched four premium products in Guatemala – the Apache RR 310, Apache RTR 200 4V, Apache RTR 160 4V and the NTorq 125 scooter.

According to R Dilip, executive vice-president, International Business, TVS Motor Co, “We are delighted to consolidate our presence in the region with the opening of this flagship showroom, in association with CADISA. The showroom will be aligned to the global quality benchmark that TVS Motor Company is associated with in over 60 countries. We will also be launching four aspirational products for the market which range from a 310cc super-premium motorcycle to a 125cc performance scooter with connected technology. These products will address the specific needs of customers across different segments and are sure to carve a niche for themselves in the market.”

Lic Jorge Siekavizza, senior director, CADISA, said: “We are happy to commence this partnership with the inauguration of the flagship showroom in Guatemala City. We will follow this with two more flagship stores and support with end-to-end service, spare and support in the region. Our customers can be assured of world class products and experience from TVS Motor Company, with the support of CADISA.”

CADISA, which is representing TVS across Guatemala and El Salvador, will enable the TVS brand to be present in 17 multi-brand outlets and over 150 retail stores across Guatemala. It will also operate over 25 TVS service outlets. The range of two-wheeler and three-wheeler offerings will be supplemented with attractive retail finance schemes.