Chennai-headquartered TVS Motor Company has announced its new distribution partnership with Public Motors, part of Ghaf Investments, in the United Arab Emirates (UAE).

As a part of this association, a 2,000 square feet showroom was inaugurated, along Sheikh Zayed Road in Dubai. Apart from hosting a wide range of two-wheelers, the showroom will provide spare parts and feature a service facility. TVS is targeting both the personal commuting and the delivery segments in the UAE. 

According to R Dilip, executive VP - International Business, TVS Motor Co, “We are delighted to expand our presence in the UAE market with Public Motors and the Ghaf Investments. The marquee showroom demonstrates our continued commitment to the UAE and will offer a wide range of products across segments.”

Ibrahim Al Sadah, head and managing partner, Public Motors said: “We, at Public Motors, will represent TVS Motor Company with great pride to cater to the demand of potential customers. The technology and quality prowess of TVS Motor Company combined with our network facility, will definitely create an impact in the UAE.”

Among the TVS products to be sold in the UAE are the the 2021 Apache RR 310 in the super-premium segment, the premium Apache RTR range spanning the Apache RTR 200 4V, Apache RTR 160 4V and Apache RTR 180. The OEM will also introduce its scooters including the the NTorq 125 and the Wego.

The commuter segment will be addressed by the TVS HLX 150, HLX 100 and HLX 125. The TVS HLX series has, till now, sold over a million units worldwide.