TVS Motor Company has expanded its global retail footprint to Iraq. The company has opened a new showroom in Baghdad with distribution partner Ritaj International General Trade.

The showroom is spread over 500 square metres with a built-up area of 840 square metres and is the first-of-its-kind facility for TVS in the region. In addition to two-and three-wheelers, it will also stock spare parts and house a service facility. The company will also launch two products, the commuter motorcycle TVS Star HLX 150 and TVS King Deluxe Plus three-wheeler, in the market.

TVS has been present in Iraq since 2016 and sells both two- and three-wheelers there. Ritaj International General Trade has been the distribution partner for the company since 2017. The company has 41 touchpoints across the country.

Speaking on the occasion, R Dilip, executive VP - International Business, TVS Motor Company, said, “We are delighted to expand our presence in Iraq with the inauguration of this marquee 3S showroom in Baghdad. The strategic location of the store, as well as the end-to-end service and spare support, will help enhance customer satisfaction.”

Emad Abdul Jabbar Kareem Al Rabeaa, MD, Ritaj International General Trade said: “Ritaj International General Trade has represented TVS Motor Company for over four years to cater to customers' demand in Iraq. The technology and quality prowess of TVS Motor Company combined with our network facility has created an impact in the region, and this showroom will further consolidate our partnership’s success in the country.”

At present, the company’s product portfolio in Iraq includes the TVS XL100 moped, commuter motorcycles like HLX 150 and Max 125, the  Jupiter,  Wego, Scooty Pep+, NTorq 125 scooters, and the three-wheeler TVS King Deluxe.