Toyota Motor Corporation and Tsinghua University agreed to establish the Tsinghua - Toyota Joint Research Institute to conduct various research together over the next five years. Through the joint research institute, Toyota sees an opportunity to further contribute to the development of China and become a mobility company capable of meeting the needs of Chinese consumers through the development and popularisation of vehicles equipped with new technology.

The partnership also aims to excel in solving environmental problems and in reducing traffic accidents. Toyota and Tsinghua University have engaged in research projects together since 1998, conducting technology courses and pursuing other related activities. The establishment of the Joint Research Institute will enable the two to cooperate in research not only related to cars for Chinese consumers, but also in research related to active utilization of hydrogen energy that can help solve China's energy problems and other certain social issues.

Toyota claims that its policy regarding initiatives leading to social development is based on openness and to promote the popularisation of electrified vehicles. Toyota had recently decided to provide licenses royalty-free on patents it holds related to vehicle electrification.

On the establishment of the Joint Research Institute, Toyota President Akio Toyoda commented: "Everything started with my discussions with Premier Li Keqiang last May, leading to the establishment of the Joint Research Institute. I am delighted to have an opportunity to contribute to the development of China."

In addition, in November 2018, at the China International Import Expo in Shanghai, Toyota proposed new mobility concepts aiming to support peoples' lives through leveraging electrification, intelligence, and informatisation, such as in the form of the e-Palette, the next-generation battery electric vehicle specially designed for Mobility as a Service (MaaS) services and products.

Toyota also has plans to use the new mobility concept for the Olympic and Paralympic Games, Tokyo 2020. Furthermore, the company plans to endeavour to make the Olympic and Paralympic Winter Games Beijing 2022 a success by utilising the knowledge it gains from the Tokyo 2020 Games and working in collaboration with the International Olympic Committee, International Paralympic Committee, and the organising committee of the Olympic Winter Games Beijing 2022 and Paralympic Games.