Distinctive visual identity for Paris 2024 highlights Toyota’s multi-path strategy to carbon neutrality; will provide more than 2,650 electrified vehicles and 700 electric last-mile mobility solutions including 250 Accessible People Movers.
05 Mar 2024 | 2730 Views | By Autocar Professional Bureau
Toyota has made the first deliveries of vehicles to support the Olympic and Paralympic Games Paris 2024, as the worldwide mobility partner of the International Olympic Committee and the International Paralympic Committee.
In total Toyota will provide a passenger vehicle fleet of more than 2,650 electrified vehicles and 700 ...
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Toyota has made the first deliveries of vehicles to support the Olympic and Paralympic Games Paris 2024, as the worldwide mobility partner of the International Olympic Committee and the International Paralympic Committee.
In total Toyota will provide a passenger vehicle fleet of more than 2,650 electrified vehicles and 700 electric last-mile mobility solutions. Among these solutions are 250 Accessible People Movers (APMs), redesigned for Paris 2024, and manufactured in Europe.
This marks the company’s commitment to making Paris 2024 a showcase of inclusive and sustainable mobility; this includes ensuring that athletes, stakeholders, staff, volunteers and spectators can move around safely during the Games, with reduced environmental impact.
The Paris 2024 fleet key handover ceremony took place on March 1 against the backdrop of the Paris 2024 HQ (Pulse building), in the presence of Tony Estanguet, President of Paris 2024, Yoshihiro Nakata, President and CEO Toyota Motor Europe, Frank Marotte, CEO of Toyota France and Didier Gambart, President KINTO Europe.
This symbolic event marked the collaboration between Toyota and the Olympic and Paralympic Games Paris 2024, and included the unveiling of the specially designed application of the Paris 2024 visual identity, highlighting Toyota’s multi-path strategy to carbon neutrality, with each vehicle technology present at the Games identifiable by dedicated colours.
Toyota’s visual identity at Paris 2024
During the Olympic and Paralympic Games Paris 2024, all Toyota vehicles, including the electrified fleet and advanced mobility solutions, will adopt a specially designed Paris 2024 visual identity, highlighting the strong partnership between Toyota and the Games. The design will emphasise Toyota’s multi-path strategy to carbon neutrality, where each of the technologies, present at the Games, will be identifiable through dedicated colours.
Jaime Noriega, Technical Manager Styling Division Toyota Motor Europe said: “The designs for the Paris 2024 car fleet were created using graphic elements directly from the Look of the Games (gradients, stripes, dots, iconic landmarks, all reminiscent of French cultures and ‘art de vivre’). This creates a strong visual connection between the Games and Games activities on and off the playing fields. We emphasised the dynamism of the vehicles with a sleek design including glossy banners and matt trademarks. Finally, we carefully chose the colours for each of the technologies, in line with our multi-path strategy. We selected the blue colour for the fuel cell hydrogen vehicles (blue represents the colour of water, the only emission emitted by the vehicle tailpipe), green for the battery electric vehicles (green represents nature signifying the zero tailpipe emissions of BEVs), while purple was chosen for the hybrid and plug-in hybrid vehicles, as the third colour of the Paris 2024 competition sites.”
Multi-path strategy showcases commitment to carbon neutrality
Sustainability is a significant part of Toyota’s commitment to building a better world, underlined by its Environmental Challenge 2050. By 2050 the company aims to achieve carbon neutrality at a global level – in Europe by 2040.
Yoshihiro Nakata, President and CEO Toyota Motor Europe said: “At Toyota, we are delighted to embark on this journey with Paris 2024, exemplifying our commitment to pioneering sustainable mobility solutions. Our multi-path approach to reduce carbon emissions is at the core of the Toyota fleet that will be made available to the Olympic and Paralympic family at Paris 2024. Toyota will bring a 100 percent electrified passenger vehicle fleet to Paris, in line with our commitment to reduce carbon emissions.”
Kinto car sharing and C+Walk S for Paris 2024 employees
In addition to providing the official fleet vehicles for Paris 2024, the Organising Committee employees have been experiencing Toyota’s Kinto Share car sharing service since September 2023. This flexible mobility service supports their professional needs during the preparations for the Games, especially when travelling to more distant event venues that are not easily accessible by public transport.
Toyota has also delivered the first units of the C+Walk S to Paris 2024 employees with disabilities, enabling them to move freely inside the Pulse building. This is a first taste of the 700 units Toyota will deliver for athletes, staff and spectators to support Mobility for All during the Games.
All photos: Toyota and André Ferreira