EICMA 2021, which opened today in Milan, is seeing a new set of environment-friendly wheels. Historic Italian automotive brand Iso, from the house of Tonino Lamborghini, and India’s Kinetic Green, the EV venture of the Pune-based Kinetic Group, has launched a new range of electric golf carts.
The Iso Divo Golf Carts, which are available in two versions – Strada and Golf – are designed in Italy and manufactured in India, and have a global outlook for exports worldwide. Their market launch is slated for early 2022.
Brand Iso is being re-introduced by Ferruccio Lamborghini, a third-generation member of the famed Lamborghini family. The product strategy brings together complementary know-how to establish a new trend in electric golf carts with Kinetic Green, owned by the Firodia family. A range of Iso scooters is also being showcased at EICMA, conceptualised by Ferruccio and developed in partnership with Giken Mobility of Singapore.
Speaking on the new product range, Ferruccio Lamborghini said: “I’m really enthusiastic about starting to work on this challenge in such a rapidly growing, future-oriented line of business. This project perfectly combines my desire and intention to build something new out of the history of a great Italian company with my experience and background in motors. I have been looking for strong partners, leaders in their industry, with whom to achieve the highest standards in quality, performance, and design. I planned to kick off the project in Italy, and specifically at this special edition of EICMA, to underline the brand’s Italian tradition, because this is where the Iso brand has its roots, and this is where we will start…"
L-R: Kinetic Green's Sulajja Firodia Motwani and Tonino Lamborghin's Ferruccio Lamborghini with the Iso Divo golf cart.
Sulajja Firodia Motwani, founder and CEO of Kinetic Green, commented: “We are excited to have the opportunity to present Indian-manufactured electric vehicles on a global stage. The joint-venture represents a confluence of two rich automotive legacies from the house of Lamborghini and Kinetic, with diverse, complimentary skills that stretch beyond geographical frontiers to create a new force in the world of electric vehicles. This is a testament to the Indian manufacturing sector’s prowess, and its potential to lead the electric vehicle revolution on a global platform.”
The Iso Divo golf carts will have best-in-class styling, performance and features including fast charging lithium-ion batteries, hydraulic brakes on all four wheels, independent suspension for best comfort. The ISO Divo Strada series will also be presented as a ‘street legal’ golf cart, meeting the stringent DOT approval standards in USA. This opens up a large and growing opportunity in North America, where many states now allow DOT-approved golf carts or buggies as ‘neighbourhood vehicles’ which can move on the neighbourhood streets at speeds up to 40kph.
Kinetic Green Tonino Lamborghini, the JV company, will develop a series of smart carts from two-seater to eight-seater options, for several applications like golf, tourism, hospitality, and personal use under the Iso brand. Another ultra-premium range of golf carts under the Tonino Lamborghini brand will also be presented by the JV during 2022.