Tata Motors launches Prima in Bangladesh

Tata Motors has launched four new heavy commercial vehicles of its Prima truck range for the first time in Bangladesh, with partner Nitol Motors Limited.

The launch of these commercial vehicles marks Tata Motors’ efforts towards changing the trucking landscape in Bangladesh. In the Tipper segment, Tata Motors introduced the Prima LX 2523.K, whereas in the Cargo segment, Tata Motors introduced the Prima LX 2523.T, Prima LX 4023.S and Prima LX 4923, all of which have different combinations of drivelines.

Commenting on the launch, Mr. Ravi Pisharody, Executive Director, Commercial Vehicles Business Unit, Tata Motors said, “The launch of the Prima range in Bangladesh is an important milestone in Tata Motors’ continued expansion in the Bangladesh market and the SAARC region. As market leaders in Bangladesh, we are committed to shaping the commercial vehicle industry here with the latest global technologies giving Bangladeshi customers competitive business advantages, with the trusted credentials of the Tata Motors brand.”

Also speaking at the launch was Mr. R T Wasan, Head International Business, Commercial Vehicles Business Unit, Tata Motors. “We are proud to be associated with Nitol Motors, our channel partner in Bangladesh of over two decades. Nitol Motors is the leading player in the automotive industry in Bangladesh with whom we have set up a JV company NITA at Jessore for the assembly of our vehicles and also a Driver and Mechanics Training School at Kishoreganj. Over the years, our partnership has grown to make the Tata Motors brand the largest CV brand offering the widest range of products and after sales support ensuring a high quality experience and unique value proposition to our customers. The launch of the new generation range of Tata Prima trucks will be another step to enhance the range of product offerings and further strengthens the Tata Motors brand position in Bangladesh,” said Mr. Wasan.

The driveline of all four vehicles comprises of the latest engine technology from Cummins Inc. with an output of 230HP. The new-age range from Tata Motors, offers faster turnaround time and enhanced profitability for business, making it an ideal work horse for movement of goods and materials across distances or even doing the harshest duty at construction sites.

The Tata Prima is available in different trims, including multi-axle trucks, tractor-trailers and tippers.