India’s leading commercial vehicle major Tata Motors has come out with a new strategy to accelerate sales in Indonesia. The company is offering a free Super Ace HT small commercial vehicle (SCV) with every purchase of its Ultra 1014 or LPT 913 tipper truck. The offer is available for one month and valid for new purchases made till June 30.
Tata Motors Indonesia was established in December 2011 as a fully owned subsidiary of Tata Motors. The company had its brand launch in September 2012 followed by launch of its commercial operations in September 2013.
The OEM aims to be among the top 10 automobile brands in Indonesia in the same time as Indonesia becomes a Top 10 global automobile market. Tata Motors aspiration is also to make Indonesia as the largest market for Tata vehicles outside India.
The company has established over 268 touch-points in the ASEAN market.
Also read: ASEAN light vehicle sales hit 9-year low in Q1 2020