Smart Eye to supply driver monitoring system to Japanese carmakers

by Autocar Pro News Desk , 11 Nov 2019

Swedish AI company Smart Eye has announced that it will deliver Driver Monitoring System (DMS) to a new and existing Japanese car manufacturer. The new OEM is one of Japan's largest and the second Japanese OEM for Smart Eye, which now cooperates in total with nine OEMs.

The company says its technology will be launched in 3 new car models, and the estimated revenue of the order is 100 million SEK (Rs 61 lakh), based on forecasts of the estimated product life cycle. Smart Eye says it will deliver the second generation DMS system will feature in the new Japanese OEM's offering and the remaining two are an extension of the order from the European OEM. The system includes an AI feature for cars that facilitates driver safety and driving experience and includes gaze tracking and Face ID to prevent distraction and inattention of the driver.

Martin Krantz, CEO of Smart Eye said: "It is with pride that we have secured another major Japanese OEM and more car models with an existing European OEM. We are in the midst of a transformation phase in which DMS will evolve from being an add-on for premium cars to becoming the standard in the mid-market segment. Smart Eye has positioned itself perfectly to take advantage of the opportunities offered as the market changes. We are now on the verge of achieving the really large volumes."

Kazuko Ogawara, Head of Smart Eye Japan said: "After a competitive process, we are pleased to see our DMS technology selected by another leading Japanese OEM that gave us challenging requirements. Our ambitious team has once again shown that we continue to establish our position as a strong technical and global partner to our customers on the Japanese market. I look forward to our upcoming opportunities."

The three car models that include Smart Eye’s DMS software have a planned start of production (SOP) in 2021-2022. Smart Eye has partnered with a major Tier 1 supplier to secure these design wins. In total, Smart Eye has now received 56 design wins from nine OEMs in the automotive industry. The company says the total potential value of Smart Eyes design wins exceeds SEK 1.45 billion (Rs 9 crore). At present, six car models with Smart Eyes technology have already been launched in the market.