Sasken Technologies, (formerly Sasken Communication Technologies), a leading product engineering and digital transformation solutions provider announced that it is positioned in the established and niche zone (overall) in the Zinnov Zones ER&D (engineering R&D) Services report for 2018.

Zinnov is a global research, consulting and advisory company with core expertise in product engineering and digital transformation. The score for ER&D services is an annual rating from Zinnov that assesses the prowess of global service providers in this space.

In 2018, Zinnov analysed 38 ER&D service providers for their overall services capabilities, horizontal services capabilities, and vertical specific services capabilities. Sasken says it is positioned in the leadership zone in the automotive category for the fourth time in a row, the company is ranked in the leadership zone for the Semiconductor category. In addition the company is also featured in the execution zone for consumer electronics and industrial automation categories.

Hari Haran, president - Global Sales, Marketing, and Business Lines at Sasken, said, “Zinnov ranking us in the leadership zone for the fourth time in the Semiconductor category, reaffirms our three-decade long expertise in this domain. Leveraging this experience, Sasken is delivering solutions in telematics, in-car infotainment, digital cluster, V2X, and ADAS to customers in the automotive domain.”

Sidhant Rastogi, partner and practice head, Zinnov, said, “Sasken's capabilities in embedded technologies have historically placed them in the leadership zone for semiconductor and telecom. The company has been able to establish deep relationships with semiconductor vendors and OEMs. Its enhanced focus on establishing infrastructure (labs and CoEs) and building solutions around in-vehicle infotainment, ADAS, and telematics have helped advance the firm's positioning to the leadership zone for Automotive ER&D services as well for the first time.”

Recently, Sasken established its automotive Center of Excellence (CoE) in Detroit, USA. The center’s main focus is to develop new solutions for the next generation of connected vehicles in areas such as ADAS, integrated cockpit system (ICS), in-car infotainment and telematics.