Sasken Technologies (formerly Sasken Communication Technologies), a leading product engineering and digital transformation solutions provider has appointed Calvin Nichols as VP and head of its Automotive Business to lead the company’s efforts in the Automotive segment.

Calvin has over 25 years of experience in the automotive industry. He has served in roles at Denso, Ford Motor Company, Visteon, Panasonic, BASF, Clarion, and Cohda Wireless in functions such as engineering, sales, marketing, and strategy. Most recently, Calvin was head of Sales and Business Development at Veniam – an automotive networking start-up.

Welcoming Calvin into the organisation, Hari Haran, president - global sales, marketing and business lines, said, “For over two decades, Sasken has demonstrated great leadership and expertise as an Automotive service provider and is a preferred partner to several global leaders. In our efforts to expand our reach in this segment, we are pleased to welcome Calvin who will help us accelerate our growth trajectory. He brings the right blend of commercial, strategy, and technical skills to lead the Automotive Business at Sasken.”

In his role, Calvin will focus on creating growth through services and software in the areas of Telematics, IVI, ADAS, and Connected and Autonomous Vehicles. Commenting on his appointment at Sasken, Calvin Nichols, vice president and head, automotive business, said, “Software is becoming a key differentiator in automobiles, especially in the Autonomous Car and Infotainment areas. Sasken has established itself as a global expert in this space and I am excited to join the team at a time when this segment has tremendous opportunities on offer. I look forward to delivering strategic value and compelling proposition to our customers in the Automotive space.”