Samsung Electronics, a South Korean semiconductor technology company, announced two new automotive solution brands — Samsung Exynos Auto and Samsung ISOCELL Auto – to bring cutting-edge application processor and image sensor technology solutions to the road. 

“Samsung’s new automotive brand solutions, Exynos Auto and ISOCELL Auto, bring Samsung’s market-proven technologies to automotive applications with enhanced features and durability required by the market,” said Kenny Han, vice president of Samsung’s device solutions division. “With fast telecommunication, accurate sensing and powerful processing capabilities, Samsung’s new automotive brand solutions, Exynos Auto and ISOCELL Auto will enable new driving experiences to next-generation smart vehicles.”

Samsung’s Exynos processors have been recognised for their performance and stability since its brand launched in 2011. On top of Exynos’ mobile versions, Exynos Auto is said to meet industry requirements for harsher environments, allowing automotive manufacturers to develop cutting-edge applications such as infotainment, advanced driving assistance systems (ADAS) and telematics.

Processors provided by Exynos Auto are sorted into three sub-categories: Exynos Auto V series for advanced in-vehicle infotainment (IVI) systems; Exynos Auto A series for ADAS; and Exynos Auto T series for telematics solutions.

Samsung’s ISOCELL image sensors have brought innovative imaging technologies to mobile products since 2017 and the new automotive lineup will help bring the power of sight to cars. Built on the company’s pixel isolation technology, ISOCELL, the sensors are said to provide greater visibility of the road and surroundings even in low-light environments, while enabling more precise identification of objects. This will allow, for example, vehicles to perceive road conditions or potential hazards even when driving through tunnels or other high-contrast environments.