The world’s pinnacle super-luxury brand, Rolls-Royce Motor Cars has opened a new lifestyle-themed showroom in Richmond, Melbourne.

The newly opened showroom focuses on hospitality - Bespoke lounge and fully-serviced bar with lifestyle-themed setting, Fully-equipped Rolls-Royce Motor Cars Ownership Services Centre. Showroom launched with limited edition commissioned Collection ‘Dawn – Inspired by Fashion’, the only piece available throughout Australia.

Speaking at the press conference on the day of the unveiling, Mr. Bobby Zagame, Managing Director of Zagame Automotive Group Pty Ltd said, “Melbourne already accounts for almost one-third of economic growth in Australia, and more than 10% of global UHNWIs are slated to invest in Melbourne in the next 10 years – with an increasingly younger demographic becoming more apparent than ever. With this new lifestyle-themed facility, Zagame Automotive Group are well-poised to continue towards a prosperous and exciting future ahead.”

He further adds "Like Rolls-Royce Motor Cars, Zagame Automotive Group strives for excellence and their constant focus is on outstanding customer service. Rolls-Royce is delighted to be partnering this highly regarded luxury retailer here."

Showroom Showcase

The new facility represents a ground-floor car showcase, a six-car display space in a beautiful first-floor showroom, undercover customer parking as well as 15 long-term car storage spaces exclusively for customers. The showroom also features a fully-stocked bar, a full-service café and lifestyle-themed elements in their Bespoke lounge to match the chic sophistication of the city perfectly.

A Rolls-Royce Motor Cars Ownership Services Centre is also present to ensure fast, accurate servicing and maintenance on all vehicles by qualified technicians.

‘Dawn – Inspired by Fashion’: One of one in Australia

Rolls-Royce Motor Cars Design Director Giles Taylor and his team carefully designed the place using neutral canvas of Andalusian White upon which to base three vibrant roof colours, Mugello Red, Cobalto Blue or Mandarin to create the boldest of statements. 

Dawn’s coach doors consist of a contemporary Arctic White and Black colour scheme to match the roof accents. The black leather of the seats is further enhanced with careful embroidery of the headrests, as well as the stitching and piping around the seats. 

The Rolls-Royce ‘Dawn – Inspired by Fashion’ revealed for the first time to Australian audiences today is finished in a classic combination of Andalusian White and Mugello Red. This limited edition commissioned Collection car will close its order books in May 2017, making this piece the only one available in Australia.