Rolls-Royce Dawn drives into Japan

Japan is expected to be the largest market for the Dawn in the Asia Pacific region, following an overwhelming response at exclusive closed-door customer previews of the car in Tokyo in 2015.

22 Jan 2016 | 5123 Views | By Autocar Professional Bureau

UK’s uber luxury carmaker Roll-Royce Motor Cars has announced the start of formal order-taking of the Dawn in Japan.

Japan is expected to be the largest market for the Dawn in the Asia Pacific region, following an overwhelming response at exclusive closed-door customer previews of the car in Tokyo in 2015. The car was unveiled at the 2015 Frankfurt International Motor Show.

“At Rolls-Royce, we pride ourselves as creators of fine motor cars that also serve as social spaces,” commented Rolls-Royce’s design director, Giles Taylor. “The idea of creating a car like Dawn that can be used in comfort by only two adults on a day to day basis is anathema. In creating Dawn we have accepted no compromise to the comfort and luxury of four adults who want to travel together in the pinnacle of style.”

The convertible Wraith operates in just over 20 seconds at a cruising speed of up to 50 kph. The roof top remains one of the largest canopies on a convertible car – second only to that of the Rolls-Royce Phantom Drophead Coupé.

The Dawn, like any Rolls-Royce motor car, runs on the twin-turbo 6.6-litre V12 powertrain paired with an 8-speed, satellite-aided automatic transmission, it also utilises GPS data to aid the driver.

Read more: Rolls-Royce global sales down 7% in 2015

RELATED ARTICLES

Horse Powertrain develops ‘all-in-one’ powertrain for hybridizing BEV platforms

Ajit Dalvi 20 Apr 2026

X-Range C15 Direct Drive is an ‘all-in-one’ hybrid powertrain that allows BEV platforms to serve as foundations for HEVs...

Autoliv Plans JV for Advanced Safety Electronics With China’s HSAE

Ajit Dalvi 11 Oct 2025

The new joint venture, which is to be located strategically near Shanghai and close to several existing Autoliv sites in...

JLR to Restart Production Over a Month After September Hacking

Ajit Dalvi 07 Oct 2025

Manufacturing operations at the Tata Group-owned British luxury car and SUV manufacturer were shut down following a cybe...

NEXT STORY