Record 6,021 sales in 2022 are up 8% on 2021, the highest ever in the company’s 118-year history.
09 Jan 2023 | 12627 Views | By Autocar Professional Bureau
In 2022, the year it revealed Rolls-Royce Spectre, the marque’s first ever all-electric model, Rolls-Royce Motor Cars also achieved a global sales performance unequalled in the company’s 118-year history. In total, 6,021 motor cars were delivered to clients in around 50 countries worldwide, an increase of 8% on the previous ...
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In 2022, the year it revealed Rolls-Royce Spectre, the marque’s first ever all-electric model, Rolls-Royce Motor Cars also achieved a global sales performance unequalled in the company’s 118-year history. In total, 6,021 motor cars were delivered to clients in around 50 countries worldwide, an increase of 8% on the previous record of 5,586 set in 2021.
This is the first time in the company's 118-year history that its sales have exceeded 6,000 in a single 12-month period. The value of Bespoke commissions also reached record levels, while demand for all Rolls-Royce models remains exceptionally strong, with advance orders secured far into 2023.
The USA was once again the marque’s largest overall market as a new generation of younger American entrepreneurs, wealth generators and job creators were drawn to Rolls-Royce for the first time.
Greater China remains of crucial strategic importance to the marque, as its second-largest market globally. Significant success in Shanghai and Beijing, as well as in ‘New Tier One’ cities such as Hangzhou and Shenzhen, supported a balanced sales picture across the region. Ongoing headwinds resulted in a single-digit drop in sales overall, compared with the record result achieved in 2021, however, this could be counterbalanced by increased sales in other regions.
Sales of Rolls-Royce motor cars in Europe reached new heights in 2022, despite the serious geopolitical challenges affecting the region. This included record sales in several individual markets including the UK and Germany.
The Middle East is the marque’s leading region for Bespoke commissions, with many unique creations of particularly extensive and individual personalisation. In 2022, Rolls-Royce opened an invitation-only Private Office in Dubai, the first outside Goodwood, bringing the Home of Rolls-Royce closer to the marque’s local clients. Further Private Offices will be introduced around the world in the coming months and years.
Asia-Pacific plays an important role in Rolls-Royce’s global success, with strong sales growth in 2022. In Japan, a new class of successful entrepreneurs is increasingly investing in Rolls-Royce motor cars, while the highly dynamic market of Korea, has shown significant growth over the last two years, with the potential to become Rolls‑Royce's leading market in the region in the near future.
Strong demand for all models
Following its debut in October, the pre-order bank for Rolls-Royce Spectre, the world’s first ultra-luxury electric super coupé, has exceeded the company’s most ambitious expectations. First client deliveries will take place in the fourth quarter of 2023 – the marque’s first step towards building only fully-electric cars by the end of 2030. Demand for all current Rolls‑Royce models remains exceptionally strong, with advance orders secured far into 2023.
In 2022 Cullinan consolidated its position as the most in-demand Rolls-Royce, while Ghost was the marque’s best-selling model in the Asia-Pacific region.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, said, “As we mark the 20th anniversary of the Home of Rolls-Royce at Goodwood, these results confirm Rolls‑Royce Motor Cars as a great British success story. Our business is built on extremely strong foundations, and we have secured advance orders stretching far into 2023. And while we are not immune to global challenges and economic headwinds, thanks to our balanced worldwide sales strategy, we are cautiously optimistic that 2023 will be a strong year for Rolls‑Royce.”