Qoros, the new international car brand headquartered in China, will unveil a new production model at the 12th Guangzhou International Automobile Exhibition on 20 November 2014.
14 Nov 2014 | 3191 Views | By Autocar Professional Bureau
Qoros, the new international car brand headquartered in China, will unveil a new production model at the 12th Guangzhou International Automobile Exhibition on 20 November 2014.
The company says the new Qoros 3 City SUV equipped with innovative connectivity is designed for a more premium metropolitan lifestyle, aimed ...
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Qoros, the new international car brand headquartered in China, will unveil a new production model at the 12th Guangzhou International Automobile Exhibition on 20 November 2014.
The company says the new Qoros 3 City SUV equipped with innovative connectivity is designed for a more premium metropolitan lifestyle, aimed for urban cruising and country driving. Among its highlights are a modern design and flexibility is exemplified by its increased ground clearance, large wheels, and a commanding driving position. It offers generous space and more control too.
The new Qoros 3 City SUV will join the 3 Sedan and 3 Hatch in Qoros’ stable of cars.
Qoros was founded in 2007 and is headquartered in China. After debuting at the Geneva Motor Show in March 2013, the brand’s first car, the Qoros 3 Sedan, became the first developed in China to be awarded the maximum five-star rating in the Euro NCAP crash tests. Euro NCAP later announced it as ‘the best performer of any car subjected to Euro NCAP’s crash tests in 2013’ making it one of the safest tested in the organisation’s 16-year history.
The brand’s second production model, the Qoros 3 Hatch, debuted at the Geneva Motor Show in March 2014. It went on to win an Honourable Mention in the prestigious Red Dot Awards in recognition of the quality of its design, and several further awards at the Beijing Motor Show in April 2014.
Qoros’ all-new, highly-efficient and environmentally-sustainable assembly facility in Changshu is ramping up series production of the Qoros 3 Sedan and Qoros 3 Hatch.
Qoros will unveil the second generation version of its pioneering connected services platform – QorosQloud 2.0 – at the show. The global premiere will take place less than a year after the first generation of the cloud-enhanced free-for-life suite of services was introduced on the Qoros 3 Sedan. Advanced connectivity is a core strategic pillar of the Qoros brand, and is part of its ‘New Drive’ philosophy to produce cars for the modern metropolitan consumer.
When it is launched in the coming months, QorosQloud 2.0, the company says, will be even easier to use, is more fun and promises to further enrich the car ownership experience and the user’s digital lifestyle, thanks to the increased integration of social media and gamification.