Continued demand for 911 and surge in buyers for the Macan SUV drives growth in 2015.
14 Jan 2016 | 4442 Views | By Autocar Professional Bureau
German sports car manufacturer Porsche AG has reported record global sales of 225,121 units, exceeding the previous record of 189,849 cars in 2014 by 19 percent.
"The figures reflect the pulling power of our brand as well as the appeal of our products which we have launched on the ...
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German sports car manufacturer Porsche AG has reported record global sales of 225,121 units, exceeding the previous record of 189,849 cars in 2014 by 19 percent.
"The figures reflect the pulling power of our brand as well as the appeal of our products which we have launched on the market in the past few years," said Dr Oliver Blume, chairman of the Executive Board of Porsche AG. "Focusing completely on the development, production and sales of highly emotional sports cars is paying off." Despite this, sales are only a secondary yardstick for success for Porsche. "What is much more important for us are customer enthusiasm, return on sales and secure jobs," says Blume.
Demand for the 911 continued to be high and it recorded an increase over the previous year of 4 percent with just under 32,000 units delivered. "This growth, even in a year in which the model was changed, shows the immensity of fascination for the 911 on the markets," said Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. The new 911 series, with the 911 Turbo as the flagship model, will be available on the European market at the end of January 2016. It will provide another boost and consolidate delivery figures to a stable level.
The growth drivers are the SUV models and the bestseller Macan, the latest addition to the Porsche stable, saw over 80,000 units being sold. It is closely followed by the Cayenne (73,119 units). Compared with the previous year, the Macan and the Cayenne achieved two-digit growth figures.
While Cayman sales rose slightly by 1 percent, the Panamera and Boxster models lagged behind the previous year levels, possibly due to the upcoming model change. In the future, the Boxster and Cayman models will be branded as the 718 model series and will continue to merge both technically and visually.
For the first time, the strongest single market in 2015 was China where Porsche delivered 58,009 vehicles. Compared with 2014, this was an increase of 24 percent. In second place came the USA with 51,756 vehicles, a growth of 10 percent. The European market grew by 24 percent to 75,354 units where Germany is the strongest single market with a total of 28,953 vehicles delivered (+21 percent).
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- 'Global auto sales to inch closer to 90-million mark in 2016'