Porsche Digital, a wholly owned subsidiary of Porsche which represents its competence centre for digitisation, has purchased a minority stake in Israeli start-up Anagog, with an aim to strategically expand its digital innovation portfolio.

Daimler too has invested in Anagog. Daimler participated in a financing round together with MizMaa Ventures, a venture capital company located in California.

Founded in 2010, the Tel Aviv-based start-up currently has around 30 employees and specialises in developing artificial intelligence (AI) in the context of mobility. Software programmed and patented by Anagog allows companies to better understand and anticipate customer behaviour in certain situations, leading to features such as intelligent parking options being created. With this investment, Porsche says it is continuing to drive digital transformation and as a result can now develop and offer context-based and personalised services.

“We are delighted that our investment in Anagog allows us to continue developing our expertise and opportunities regarding artificial intelligence in the field of mobility. The Israeli start-up scene in the technology sector is founded on an enormous amount of knowledge and potential. We are keen to work with new companies to continue developing new digital offerings and launch these solutions in the market quickly so that customers can start benefitting from them,” said Thilo Koslowski, managing director of Porsche Digital.

The technology offered by Anagog is integrated into smartphone applications and is currently used in about 100 different apps from around the globe. Data analysis happens directly on the mobile device, meaning that there is no need for user data to be transferred to the cloud or to external servers. As a result, users retain full control over their data, while still benefitting from better contextual services. “We are looking forward to developing new and innovative ideas with Porsche in order to offer customers the best possible mobility solutions. Digital experience is becoming ever more essential and, most importantly, can also be used in a useful format for new mobility services,” said Anagog CEO, Ofer Tziperman.

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