Pininfarina to design Hercules Alpha electric pickup truck

by Autocar Pro News Desk , 09 Jul 2021


Italian design firm to provide styling for upcoming Alpha battery electric pickup truck, and other products currently under development.

Detroit-based Hercules Electric Vehicles has signed a strategic agreement with Italian design house Pininfarina for the design of its upcoming Alpha battery electric pickup truck, and other products currently under development.

Under terms of the agreement, the Mahindra Group-owned Pininfarina will design for the Detroit automaker the Hercules Alpha pickup and other products to be announced at a future date. The two companies expect to immediately begin collaboration.

The rugged Alpha luxury pickup, which will be available in late 2022, will offer powertrain configurations that produce more than 1,000 hp through a torque-vectoring four-motor drive system. The motors provide independent torque control for topnotch stability and high-performance.

Pininfarina, well known for its designs across several industries, including automotive, industrial and experience design, architecture, nautical and mobility beyond automotive, also will provide design solutions to showcase products and vehicle ordering for Hercules’ retail locations.

“Pininfarina is the world’s foremost designers of performance and luxury automotive products with over 90 years of experience designing vehicles for Ferrari, Maserati and Alfa Romeo,” said James Breyer, Hercules EV Founder and CEO. “We wanted to engage the best to create a truly unique and differentiated product in our Alpha.”

The design partnership with Pininfarina goes beyond creating beautiful vehicle designs.

“We are excited to work with Hercules on the design of a new electric vehicle,” said Giuseppe Bonollo, SVP, Sales & Marketing of Pininfarina. “Pininfarina has always been at the forefront of electric mobility. We bring to this new venture with a North American partner our ability to develop a new design language having in mind both our client’s brand identity and our shared commitment to environmental sustainability.”