Pininfarina is on a roll. The Mahindra & Mahindra-owned design and styling house has won all of four honours in the 2020 edition of the Good Design Awards. It has won, for the first time in its history, four prizes for the AutonoMIA, Green Motion Residenza, Sharp Soundbar and ZoninCuvée 1821 projects.
AutonoMIA, a demonstrator that represents Pininfarina's vision for the future of autonomous driving, and Green Motion Residenza, a premium and ecological wall-box for electric vehicles, excelled in the 'Transportation' category. Sharp Soundbar stood out for its simple and minimal shapes in the 'Electronics' category. While the innovative bottle of ZoninCuvée 1821 has been able to stand out in the 'Packaging' category thanks to its new shapes, designed by Pininfarina for the iconic Venetian company, leader in the production of Prosecco DOC.
Now in its 70th edition, the Good Design Award is the most prestigious, recognised and historic design awards program, organized annually by the Chicago Athenaeum Museum of Architecture and Design in collaboration with the European Center for Architecture, Art, Design and Urban Studies.
The jury awarded the creative flair of Pininfarina which, thanks to its multidisciplinary approach, has been able to blend heterogeneous skills to create unique and innovative products, characterised by influences from different sectors.
“The conferral of these prestigious awards is testimony to the great work done and the innovative spirit of Pininfarina, which continues to regenerate itself year after year," said Paolo Pininfarina, Chairman of the Pininfarina Group. "The fact that these awards have been given to us in areas so distant from each other shows that our great desire to influence different worlds is certainly appreciated and winning".
AutonoMIA: This is an immersive exploration of how technology, from AI to 5G, from display to haptics, from sensors to natural interfaces, can be leveraged to reenchant the driving experience. It is a tool that designers will use to continue iterating on the thinking on the future of driving. The different parties build knowledge on the data extracted from its usage. Pininfarina says that AutonoMIA, which is a result of strategic collaborations with ART,Siili_Auto and Aras, can be leveraged, customised and developed further for its clients.
Green Motion Residenza: First revealed at the CES 2020, Residenza is the very first charging station resulting from the partnership with Pininfarina. The project stems from the will to revolutionise the market by challenging the current charging experience with new functionalities and redefine the aesthetic standards in the residential segment.
Pininfarina says it iis “an object developed to deliver a unique rewarding experience presenting voice control system and automatic cable management to simplify life and create a seamless interaction with the user.”
Sharp Soundbar: Italian design and Japanese technology are the distinctive elements of the Smart Soundbar designed by Pininfarina for Sharp. Particular attention was paid to the selection of materials and the definition of a minimal interface, elements that, thanks to Pininfarina's interior design skills, make this Soundbar a piece of furniture capable of enhancing the home environment.
The Soundbar designed by Pininfarina for Sharp is also part of a larger project aimed at redefining the identity of the Japanese giant through an entire collection of premium TVs and audio systems.
Zonin Cuvée 1821: The new Cuvée 1821 bottle reflects Zonin's desire to give shape to a concept: to embody the brand’s heritage but above all the idea of an ambitious future. In-depth research and reflection on the brand and the product gave rise to an essential and distinctive symbol, a vehicle for communication and the synthesis of a distinct identity.
A fine, vertical straight line, representing expertise composed of precision, technical know-how and exactitude. The circular shape is a symbol of inclusiveness, socialization and humanity. It is the result of an ambitious project, which has its roots in the history of the company and which aims to redefine the future of Prosecco.