Nissan (China) Investment Co has today announced the establishment of a joint research centre between Nissan Motor Co and Tsinghua University for new joint research to begin in 2024.

The scope of the research will focus on effective communication for Generation Z, or Gen Z, as well as the role and social responsibility of automakers in the EV ecosystem, including charging infrastructure, battery recycling, re-use and energy management.

Nissan and Tsinghua University are also strengthening the partnership through a memorandum of understanding on comprehensive cooperation in the joint research project, including on-going joint research, and human resource development and exchange, which have been engaged in since 2016.

As per the Japanese carmaker, “The cooperation with Tsinghua University is allowing Nissan to deploy strategy development in the era of electrification and intelligent mobility, while contributing to sustainable development and its commitment of  ‘in China, for China and world’.

Nissan President and CEO Makoto Uchida said: “We hope that this collaboration will help us gain a deeper understanding of the Chinese market and develop strategies that better meet the needs of customers in China, and contribute to sustainable development by returning the results of our joint research to the Chinese economy and society.”

In conjunction with the signing of the memorandum of understanding, Uchida delivered a speech to the students as part of the university’s Tsinghua Global Vision Lectures program, engaging in open discussions and exchanges with young students of the new era.