Italian motorcycle maker MV Agusta says it will take the covers off a concept bike which will be revealed at EICMA as a world premiere and for which production is due to start in the coming months. The company says, "The irreverent spirit of American drag races was the inspiration for a project that elevates the performance of the bike it derives from in the most daring of interpretations."

The company, ​which has recently embarked on a strategic growth plan, has today presented its Model Year 2020 product range. CEO Timur Sardarov's short-term guidelines for MV Agusta are quality, technology, performance along with quick delivery of spare parts and professional service and expansion and improvement of the dealers network.

In line with its 2020 objectives, production of the Brutale 1000 RR, the four-cylinder naked Superbike replica, has started in Schiranna. 208 hp maximum power, advanced chassis and suspension as well as leading-edge aerodynamic solutions all make the four-cylinder Brutale a defining example of MV Agusta’s excellence in motorcycle manufacturing.

Then there's the Superveloce 800 Serie Oro and Superveloce 800 that add oomph to the product range with their curves, classic and contemporary at the same time. The engine and the chassis are the pinnacle of engineering that position the Superveloce 800 among the most fascinating and dynamic sports bikes on the scene.

For those who seek beauty and functionality, along with exciting and confidence-inspiring riding, the MV Agustas are the Dragster 800 RR SCS and Brutale 800 RR SCS. Both feature the revolutionary SCS 2.0 (Smart Clutch System) for clutch-free starts and stopping. A technical innovation that allows to stop and restart without touching the clutch lever, making the most out of the in-line three-cylinder engine mated to a counter-rotating crankshaft. All of this with only 36g weight increase compared to a traditional clutch.

Thanks to the rationalisation of the production process and to efficiencies gained in the engineering phase, MV Agusta has announced its new Rosso Range, made up of Brutale 800, Dragster 800 and Turismo Veloce 800. The Rosso Range models stand out for their bright red livery and their comprehensive outfitting, despite a price tag that is lower than that of the models they derive from.

Also read: MV Agusta's strategic 5-year growth plan banks on new premium and midsize bikes​