Additional capital injected by MV Agusta shareholders; growth game-plan retains focus on premium high quality products, rationalising the sales network, and increasing the level of service as well as producing the most beautiful, technologically advanced motorcycles in the world.
03 Nov 2018 | 7997 Views | By Autocar Pro News Desk
Iconic Italian motorcycle manufacturer MV Agusta has completed a capital injection of approximately Euro 40 million (Rs 305 crore) to strengthen the company resources to enhance its industrial and commercial growth plan.
This additional capital has been completely injected by MV Agusta shareholders bringing their total injection in the company in excess of Euro 50 million over the last 12 months. The growth game-plan is based on several key pillars: focusing on premium high quality products, developing the sales network, and increasing the level of service as well as producing the most beautiful, technologically advanced motorcycles in the world.
On the sales network front, MV Agusta is adopting a strategy focused at reducing the current number of dealers while allowing its best dealers to increase their territories as well as promoting new mono brand stores. MV Agusta Moscow is opening this mon th and MV Agusta London by mid- 2019 together with other 6 new mono brand stores within the next 12 months.
Another key point of MV Agusta plan is the reinforcement of the service level to both the existing network and clients through the introduction of a new integrated system linking MV Agusta, its network and supply chain in order to reduce the lead time of spare parts and accessories as well as the new product delivery to the market.
Additionally, after completing its core 3 cylinders product line that now ranges from 675cc motorcycles to 800cc high-performance motorcycles, MV Agusta is launching a new range of premium 4 cylinders of 1000cc displacement.
In the coming days MV Agusta will unveil the all-new Brutale 1000 hyper-naked with a record top speed of 312 km/h and an astonishing 212 hp. The fastest and most powerful naked bike ever produced. Along with the all-new Brutale 1000, MV Agusta will unveil the F4 Claudio, of which only 100 units will be made, dedicated to Claudio Castiglioni, the inventor of the F4 Superbike.
Meanwhile, the MV Agusta Board of Directors appointed Giovanni Castiglioni as president and Timur Sardarov as the new CEO and chairman of Board of the Group.
Also read: Motoroyale eyes 25% market share in India's high-end motorcycle market