Many models to get world and European premieres amid a’Silver Flow’ ambience.
18 Feb 2016 | 4431 Views | By Autocar Professional Bureau
Mercedes-Benz Cars is to showcase its Dream Car Collection at the 86th Geneva Motor Show, which opens next month (March 3-13, 2016).
The German carmaker will unveil new roadster and cabriolet models and also have the world premiere of the new C-Class Cabriolet. The new SL and the ...
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Mercedes-Benz Cars is to showcase its Dream Car Collection at the 86th Geneva Motor Show, which opens next month (March 3-13, 2016).
The German carmaker will unveil new roadster and cabriolet models and also have the world premiere of the new C-Class Cabriolet. The new SL and the SLC will also see their European premieres, as well as the Mercedes-AMG S 63 Cabriolet Edition 130 to commemorate the invention of the automobile 130 years ago. The smart fortwo cabrio in the shape of the new limited-edition smart fortwo cabrio Brabus edition will also celebrate its world premiere in Geneva. The new Mercedes-AMG C 43 4Matic Coupé is the latest sporty model to join the C-Class family.
Also being exhibited for the first time in Europe is the new E-Class. Mercedes-Benz says the 10th-generation model sets standards in terms of design, safety, efficiency and automotive intelligence. The V-Class range is introducing the Exclusive line, which enables the MPV to impress with a particularly high level of equipment.
Show stand in ‘Silver Flow’ ambience
Visitors to the carmaker’s stand will experience the ‘Mercedes-Benz Dream Car Collection’ in a ‘Silver Flow’ ambience: a dynamically shaped, free-floating, large-scale sculpture consisting of silver slats which appears to float weightlessly above the large show stand covering 3120 square metres and combines with the central media space to form the stage area for the presentation of the numerous premieres. Mercedes-Benz is exhibiting a total of 37 vehicles on the public days.
Innovation topics are presented opposite the main stage with interactive stations at the centre of the show stand. The ‘E-Mobility’ area presents a range of electric vehicles including the plug-in hybrid models of the E-Class, the GLE and the GLC as well as the purely electric B-Class, while the highlight of the Mercedes-Benz hybrid initiative is a reigning world champion: the Mercedes-AMG Petronas F1 W06 Hybrid racing car.
The dynamic shape of the Silver Flow guides visitors behind the main stage to Mercedes-AMG and Mercedes me – the new service brand from Mercedes-Benz. In a separate area, visitors to the show can find out about the wide-ranging and customisable Mercedes me options – from networking one's own Mercedes-Benz with a smartphone to innovative mobility solutions to inspiring lifestyle, financing and service offers.
The Mercedes-Benz Silver Flow show concept premiered at the 2014 Mondial de l’Automobile in Paris and was also a defining element in the Festival Hall at the Frankfurt International Motor Show in 2015.