Merc A-Class’ new infotainment system to be integrated with AI and AR

Switzerland-based Luxoft Holding, a global IT service provider, and Daimler, the global automotive manufacturer, have partnered to develop the software platform that powers Mercedes-Benz User Experience (MBUX), the infotainment system installed in all new Mercedes A-class vehicles.

Alwin Bakkenes, managing director of Luxoft Automotive said, “We are very proud to have been Daimler’s partner since the inception of the MBUX concept by co-creating the UX technology platform that powers it and delivering the production software into the hardware of the Mercedes-Benz A-Class. Daimler is not only taking control of the software design but also how it is developed and how it is integrated into the car – resulting in a unique customer experience.”

The MBUX platform is an infotainment system that transforms how drivers and passengers interact with a Mercedes-Benz car. The UX technology platform that powers it was co-created by Luxoft and Daimler using modern agile development processes, allowing the development team to focus on the customer experience.

The new software platform connects MBUX to the underlying features in the infotainment system and enables the integration of Artificial Intelligence (AI) and Augmented Reality (AR) into the in-car experience. This will help to create a deep and emotional connection between a Mercedes-Benz car, its driver and the passengers.

Bakkenes concluded, “By taking ownership of the UX software, Daimler can now respond quickly to market demand and keep the user experience fresh and relevant.”