Mahindra Ag North America has joined Stewart-Haas Racing (SHR) as an anchor sponsor for its No. 14 NASCAR Cup Series team and driver Chase Briscoe beginning with the 2022 season.
The multi-year partnership with the championship-winning NASCAR team co-owned by NASCAR Hall of Fame Tony Stewart and industrialist Gene Haas will feature Mahindra Tractors, a brand of Mahindra Ag North America, on Briscoe’s No. 14 Ford Mustang for the majority of the NASCAR Cup Series schedule.
The red-and-black No. 14 Mahindra Tractors Ford Mustang will debut in the non-points Busch Light Clash at the Coliseum (February 5-6) in Los Angeles before returning to action for the traditional start of the season with the 64th running of the Daytona 500 (February 20) at the Daytona International Speedway.
“NASCAR, Stewart-Haas Racing and Mahindra’s shared values form a strong platform for us to connect with existing and potential customers. Our partnership with SHR provides an opportunity to tell our story to the wide audience of NASCAR fans who enjoy the outdoors and working their land,” said Viren Popli, President and CEO, Mahindra Ag North America and Mahindra Automotive North America.
“Chase Briscoe and Tony Stewart are relatable men of great character who have worked hard to get where they are today. Like our dealers, they have a tough work ethic and the drive to be successful. We are proud to have them representing the brand. In fact, Tony is already a Mahindra owner and has been putting his 5145 tractor to good use on his ranch in Indiana,” Popli added.
Briscoe just completed his first year in the NASCAR Cup Series and the 26-year-old from Mitchell, Indiana, handily won the rookie-of-the-year title driving the No. 14 HighPoint.com Ford Mustang for SHR.
“The NASCAR Cup Series is the toughest racing I’ve ever been a part of. It’s so competitive,” Briscoe said. “I learned so much this year and I really can’t wait to apply it all next season. I’m incredibly honored to represent Mahindra Tractors and all of its dealers. We both want to continue to grow and perform – me on the racetrack and Mahindra in the marketplace. It’s a true partnership that’s valuable to both of us.”
Prior to being promoted to the NASCAR Cup Series, Briscoe competed in the NASCAR Xfinity Series where he won a series-high nine races in 2020.
The Houston-based Mahindra Ag North America is part of Mahindra Group’s Automotive and Farm Sector, the No. 1 selling farm tractor company in the world, based on volumes across all company brands. Mahindra offers a range of tractor models from 20-125 horsepower, implements and the Roxor side-by-side UV. Mahindra farm equipment is engineered to be easy to operate by first-time tractor or side-by-side owners and heavy duty to tackle the tough jobs of rural living, farming and ranching. Mahindra dealers are independent, family-owned businesses located throughout the U.S. and Canada.