Magna to debut modular software platform for electrified vehicles at IAA Mobility 2023

Magna, a regular exhibitor at the IAA Mobility trade fair, will once again be showcasing its position in the automotive industry at this year’s event to be held in Munich from September 5.

Magna will display products and innovative solutions supporting the Car of the Future at its exhibition booth D40 in IAA Hall B2.

Throughout the show, the company will highlight ‘The Power of Magna’ encompassing an integrated systems approach to electrification, active safety, connectivity and more.

The mobility technology company will also debut a modular software platform for electrified vehicles which includes advanced and predictive vehicle functions for energy and motion control, independent of the powertrain layout and E/E architecture.

“The Power of Magna is our ecosystem of interconnected products and complete vehicle expertise designed to deliver solutions like no other supplier can,” said Uwe Geissinger, Executive Vice President and President of Magna Europe. “We are delivering technologies to automakers that are enabling them to address consumer challenges and support them in the accelerated shift toward a safer, more sustainable future in mobility.”

Two additional Magna innovations being showcased in Munich for the first time are the company’s Mezzo Plus featuring morphing surfaces, and thermoplastic tailgate with breakthrough lighting solutions.