Magna and Nvidia to develop AI-driven next-gen automotive technologies

Magna, a global leader in mobility technology, has announced a program in collaboration with Nvidia to integrate the Nvidia DRIVE AGX platform within the company’s next generation of advanced technology solutions.

The next-generation Nvidia DRIVE AGX Thor system-on-a-chip (SoC), which runs the safety-certified DriveOS operating system and is built on the Blackwell GPU architecture, consolidates increased functionality to improve efficiency, speed, and scalability. This will help Magna enable cutting-edge AI and varying levels of autonomous driving (AD) and interior cabin applications.

Magna will develop and test the latest advancements in L2+ through L4 active safety solutions on DRIVE Thor, which helps position Magna as a leader in automotive electronics and AD solutions. By utilizing the accelerated compute performance and scalability afforded by this next-generation SoC, these solutions aim to enhance vehicle safety, comfort and more.

The in-vehicle accelerated compute platform will enable advanced active safety and comfort functions, interior cabin AI solutions, and more.

Exploring new standards for next-gen SDV intelligence and autonomy
"Combining Nvidia accelerated compute and AI capabilities with Magna’s extensive automotive expertise and innovation, we aim to explore new standards for next-generation software-defined vehicle intelligence and autonomy,” said Steven Jenkins, Vice President of Technology Strategy at Magna Electronics. “Our collaboration allows us to develop market applications for AI-powered solutions that could redefine the driving experience and address the evolving demands of the automotive industry.”

Magna’s expertise in developing, integrating and launching advanced features such as adaptive cruise control, driver and occupant monitoring, Highway and Urban Navigate-on-Autopilot and interior cabin AI companion functionalities positions the company well for this pilot program. This initiative focuses on solving the complexity of computing availability with performance for integrating ADAS, AD and interior cabin AI features, providing scalable, flexible and customizable system solutions that meet specific market needs and regulatory requirements.

“As the automotive industry transitions to safer, more intelligent vehicles with autonomous driving capabilities, our collaboration with Magna is the latest in our endeavours to bring our safety-certified in-vehicle accelerated compute and AI to the transportation industry,” said Ali Kani, Vice President of Automotive at Nvidia. “By combining core technologies and Magna's integration expertise, we aim to shape the future of mobility.”

Nvidia DRIVE AGX Thor delivers up to 1,000 trillion operations per second of AI compute power, featuring 8-bit floating point support optimized for transformer models, large language models and generative AI workloads.

Magna plans to unveil a working demonstration platform, which is expected in Q4 2025. As part of this, Magna will tap Nvidia Drive-OS for development, integration, validation and production workflows.