Lamborghini uses Salesforce's blockchain tech to certify heritage cars

US-based CRM solution provider Salesforce today announced that Italian supercar maker Automobili Lamborghin, is using 'Salesforce Blockchain' to quickly and securely authenticate heritage Lamborghini cars.

The company says one of the world’s most iconic and cutting-edge brands, Lamborghini has been at the forefront of innovation in the automotive market since its founding in 1963. Looking for ways to increase the customer experience and maintain the value of its heritage vehicles, the Italian carmaker turned to Salesforce to evolve its process.

When a Lamborghini is resold, the vehicle often goes through 800 to 1,000 certification checks that take place at the Lamborghini headquarters in Sant’Agata Bolognese, Italy. Conducting these thorough inspections require Lamborghini technicians to work with a massive network of resources—photographers, auction houses, dealerships, repair shops, newspapers, magazines and other media sources—to curate the full history and most importantly verify all of the parts and service of each unique vehicle. This process led Lamborghini to leverage Salesforce Blockchain to create a trust network between these distributed partners—enabling Lamborghini to authenticate each heritage vehicle faster and more securely than ever before.

Using Salesforce Blockchain, Lamborghini is digitising its authentication process by creating a trust network among technicians, repair shops, dealerships and more. Extending the value of Lamborghini’s luxury heritage cars even further, each vehicle will come with an immutable record of service, including restoration, prior ownership and more. Additionally, because all authentication checks are managed by Lamborghini and its trusted partner network, each car is armed against potential counterfeiting—ensuring these exotic vehicles become even more valuable throughout their lifespan.

Paolo Gabrielli, Head of After Sales, Automobili Lamborghini said: “Innovation has been at the core of our company since its founding. Salesforce Blockchain will allow us to take our innovation a step further, accelerating the authenticity of our heritage vehicles faster than ever.”

Adam Caplan, SVP, Emerging Technology, Salesforce said: “Blockchain is changing the way companies approach trust and transparency. Lamborghini is a perfect example of this—we're excited to see how such an iconic brand is able to innovate and transform the vintage car market with a cutting-edge technology like Salesforce Blockchain.”