Lamborghini has clocked record sales in the January to June 2021 period. The Italian supercar manufacturer sold 4,852 cars in the first six months of 2021, making it the best half-year ever, with a 37% increase over the same period of 2020 and a growth by 6.6% over the first half of 2019 (pre-Covid period).
The outlook is equally positive, with orders taken already covering production for the next 10 months until April 2022.
President and CEO Stephan Winkelmann said: “This exceptional result is a double confirmation for us. It is proof of the solidity and strength of this brand, which is enjoying growing appeal despite a period of continuous challenges and uncertainty. It also endorses the positive reception to our new industrial plan for future electrification of our product range, in which we will invest over 1.5 billion euros by 2024. Lamborghini’s course is set for a period of great transformation, where technological innovation and sustainability will go hand in hand with a focus on maximum product performance and loyalty to the brand’s DNA.”
Urus best-selling model, US No. 1 market
Sales of all Lamborghini models are on the rise. The Urus Super SUV holds its place as the top-selling model (2,796 units, +35%), followed by Huracan (1,532 units, +46%) and Aventador (524 units, +21%).
In terms of markets, the United States is once again in first place (1,502 units), followed by China Mainland, Hong Kong and Macau (602), which leapt to second place, Germany (391), the UK (318), Japan (258), the Middle East (226) and Italy (197). Sales distribution is well-balanced in the three macro-regions of America, EMEA and Asia-Pacific. Lamborghini is represented globally with a network of 168 dealers in 51 markets, including India which saw the launch of the Lamborghini Huracan STO, priced at Rs 4.99 crore, on July 15.
Last week saw the launch of the Aventador LP 780-4 Ultimae, the grand finale of the legendary naturally-aspirated Lamborghini V12 engine in anticipation of the next product generation, which will be hybridised from 2023. Also scheduled to arrive on the market this summer is the Huracán STO, a road-legal super sports car inspired by the motorsport tradition of the Huracan Super Trofeo EVOs that race in the Lamborghini Squadra Corse championship, as well as by the Huracán GT3 EVO, three-time winner of the 24 Hours of Daytona and two-time winner of the 12 Hours of Sebring. This summer will also bring the unveiling of another new product.
In CY2020, Lamborghini sold a total of 7,430 cars worldwide, a decrease of 9% compared to 2020 and attributable to the 70-day production shutdown mid-year and pandemic-induced lockdowns and sales slowdown the world over.
Lamborghini in India
In similar vein to its global fortunes, Lamborghini India doubled its volumes in FY2021, bucking the trend that saw every other luxury carmaker in the country lose significant sales in the face of the pandemic.
“We are definitely doing far better than all the other players in the super-luxury segment. We are outperforming them,” Sharad Agarwal, head, Lamborghini India, told Autocar India in an interview last month. “If we look at the business performance from the October-March 2020-2021 period, vis a vis October-March 2019-2020 – this was a period when there was no pandemic – we have clocked plus 20 percent in terms of our new order intake,” he remarked in a more recent interview.
In India, Lamborghini recently launched two new versions of its Huracan supercar – the Evo RWD Spyder at Rs 3.54 crore and the hardcore, track-focused STO at Rs 4.99 crore (ex-showroom, pan-India).
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