Chip shortage disrupts vehicle supplies; sales in Korea down 9% to 46,042 units, overseas sales down 14% to 176,190 units
Kia Corporation recorded total global sales of 222,232 units in November 2021, a 13.3 percent decrease year on year. The carmaker says the global semiconductor supply shortage led to the supply side disruption resulting in a decrease in sales.
Kia recorded sales of 46,042 units in Korea, an 8.9 percent decrease from November 2020.
SUV models led the company’s sales in its home market. The Sportage SUV recorded the highest sales volume with 7,540 units sold and was followed by the Sorento SUV which recorded 4,903 units.
Sales outside of Korea down 14%
Sales outside of Korea decreased 14.3 percent compared to the same month last year with 176,190 units sold. In overseas markets, the Seltos SUV led the sales momentum with a record of 22,929 units sold. The record was followed by Sportage which sold 20,992 units then Rio which sold 17,115 units.
Going forward, in response to challenging business environment stemming from continuing COVID-19 and semiconductor shortage, Kia will continue to flexibly adjust its production in line with inventory status and to minimize production disruption. Also, Kia is witnessing gradual increase in the vehicle production beginning this September. Year to date, Kia is recording 7.6% increase in the global sales year over year reflecting the company’s strong product line-up.
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