Kia Motors Corporation’s Chinese venture, Dongfeng Yueda Kia Motors Co (DYK) has revealed the new Kia K3 and K3 Plug-in Hybrid at Auto Shanghai 2019. The latest version of the midsized sedan has been designed and engineered specifically for the Chinese market.

The new K3, which features a spacious, high-quality cabin, is powered by a range of highly efficient petrol and plug-in electrified powertrains. In addition, the car is offered with a series of China-specific technologies and functionality.

“The K3 has been designed and engineered with Chinese drivers in mind, and is built locally, with a range of features and characteristics aimed at exceeding the high expectations of young Chinese drivers,” said Jay Yoon, vice president and Head of Brand & Marketing Group at DYK.

Following their debut at Auto Shanghai 2019, the K3 will go on sale across China in the second quarter of the year.

The K3 Plug-in Hybrid is also revealed for the first time in Shanghai, designed to consolidate DYK’s position as a leader in the new energy vehicle market.

The exterior and interior of the K3 Plug-in Hybrid are subtly different from the more conventional K3 models, with a design intending to reflect its aerodynamic, highly-efficient nature. The Plug-in Hybrid model features its own distinct ‘ECO plug-in’ badges on the outside, while its infotainment system enables users to search for nearby recharging locations.