Jeep sells its five millionth Wrangler since launch in 1986

The penultimate day of August was a red-letter day for the Jeep brand. It announced the sale of the five millionth Jeep Wrangler, a 2023 Jeep Wrangler Rubicon 4xe 20th anniversary Edition in Earl exterior paint, which was bought by a customer in Camden, New Jersey.

This milestone achievement for the brand coincides with the introduction of the new 2024 Jeep Wrangler, which will be sold in markets around the world. The iconic Jeep Wrangler is one of the most recognizable nameplates in the industry and has been since its unveiling at the 1986 Chicago Auto Show as a 1987 model, replacing the Jeep CJ and continuing the legacy established by the original 1941 Willys MB.

“With five million Wranglers sold, the Jeep brand continues to grow fuelled by the unwavering passion of the Jeep global community,” said Jim Morrison, senior vice-president and head of Jeep brand North America. “With legendary 4x4 capability, open-air-freedom and a timeless design, the Wrangler embodies the spirit and the soul of the Jeep brand.”

“Over 80 percent of the five million Wranglers sold since 1986 are still on the road, having fun out there and showcasing the amazing staying power of the vehicle. Our new 2024 Wrangler raises the bar once again as the most capable Wrangler yet, with more technology, safety features and refinement,” he added.

FIVE GENERATIONS OF A GLOBAL ICON

The very first Jeep Wrangler, with the model code YJ, entered into production line 37 years ago at the American Motors Corporation factory. The YJ went on to sell 630,000 units between 1987 and 1995. It was followed by the TJ in 1996, the JK in 2006 and the JL in 2017, each new generation building on a legendary history through an unmatched combination of off-road capability and authentic Jeep design.

Since the Wrangler YJ’s introduction as a single two-door model with two engine options – a 2.5-litre four cylinder and a 4.2-litre inline six cylinder – each subsequent iteration of Wrangler has been designed to be even more refined and comfortable for daily use, while providing customers with the world’s most off-road capable and most iconic SUV.

Today, the all-new 2024 Jeep Wrangler offers more capability, more advanced technology features and more refinement than ever before, with the global lineup that includes. In India, the Wrangler is available in the Unlimited and Rubicon variants. Jeep is part of the portfolio of 14 brands offered by leading global automaker Stellantis.

In India, the Jeep vehicle line-up consists of the Wrangler, Compass, Meridian, and Grand Cherokee. India is the first country for Jeep outside of North America to make four models locally and for exports to other right-hand drive markets around the world.

New 2024 Jeep Wrangler Rubicon 392 (left) and Wrangler Rubicon X 4xe