As part of a major restructure of Jaguar Land Rover’s global marketing, sales, service and public relations functions, Jaguar Land Rover UK announced Rawdon Glover as UK managing director. Jeremy Hicks remains with the business to take up a new position of (global) market performance director. From 2^nd July, Anthony Bradbury, global marketing communications director will be appointed to the position of UK marketing director with Scott Dicken taking up the role of UK Sales Director.

Rawdon Glover said, “There is so much opportunity to take advantage of with the advent of our electric revolution alongside the introduction of exciting new vehicles and continued development of our retailer network.”

With an automotive career spanning 19 years, Glover has held senior director roles in the Volkswagen Group in sales, marketing, aftersales in the UK and overseas markets. He joined Jaguar Land Rover in 2013 and for the last five years has held the position of global director for services. 

Jeremy Hicks said: “It has been a privilege to help shape the future of Jaguar Land Rover in its home market during such a strong phase of growth and positive change. We have achieved so much over the past six and a half years and I have had the honour to work with a first-class team.

“I’m also delighted to be taking on this new global assignment at a time when we are seeking to capitalise on the many opportunities presented to us to develop our performance across the world.”

Under the leadership of Felix Brautigam, board member of Jaguar Land Rover and chief commercial officer, a new global commercial function is being formed, organised into five core functions: customer experience, product marketing, market performance, customer service and planning.

Key appointments have been made in order to lead this new structure, reporting to Felix Brautigam and effective from 2 July.

Fiona Pargeter, currently global PR communications director, is appointed to the new position of customer experience director, responsible for all marketing communications, experiential marketing, customer insights and PR.

Jeremy Hicks is appointed to the new position of market performance director, leading network development and standards, the Jaguar Land Rover Network training academy and all revenue streams, including fleet, business and approved pre-owned vehicle sales.

Richard Shore, currently serving as Jaguar Land Rover China CFO, is appointed to the new position of planning director, responsible for launch and volume planning, strategy and all aspects of the customer journey.

Finbar McFall retains his position as product marketing director, with an increased remit for new business models.

Regional directors will continue to report to Felix Brautigam. Bob Grace OBE, currently regional operations director for Europe will be replaced by Dmitry Kolchanov, currently regional director for the overseas region, by the end of the summer. 

Joe Eberhardt, president and CEO of North America and Frank Wittemann, president of integrated marketing, sales and service for China, remain in their current roles.

Additionally, Helen McLintock, global corporate affairs director, will now report directly to Jaguar Land Rover CEO Dr Ralf Speth and retain responsibilities for corporate affairs, government affairs and the responsible business function.

Also read: Dr Ralf Speth, CEO of JLR: 'Developing electric, hybrid and internal combustion engines simultaneously stretches an organisation unbelievably.'

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