J D Power acquires Trilogy Automotive to improve digital marketing platforms

J D Power, a global data analytics and consumer intelligence company, has acquired Trilogy Automotive, the automotive software division of Trilogy Enterprises. Trilogy’s SaaS-based enterprise lead management platform will be integrated into J D Power’s Autodata Solutions division’s original equipment manufacturer (OEM) digital dealer platform, expanding the capabilities and reach of its existing offering to better enable manufacturers and dealers to optimise retail lead management programs.

Trilogy Automotive provides enterprise-level, SaaS-based automotive lead and digital management platforms, enabling OEMs and dealers to maximise the efficiency and effectiveness of their digital marketing spend. The platform improves coordination between OEMs, dealers and third parties while generating real-time insights on consumer behaviour.

Craig Jennings, president of the Autodata Solutions division at J D Power said, “Trilogy Automotive has built one of the industry’s most powerful solutions for identifying high quality leads from the vast number of automobile shoppers, all while maintaining a seamless customer experience, continuity with OEM guidelines, and real-time insights for dealers and OEMs. By integrating Trilogy’s capabilities with our existing OEM digital dealer platform, we will be able to create a robust suite of digital marketing platforms providing lead management, lead generation and digital management services to OEMs, Dealer Service Providers and Retailers.”

Trilogy’s Enterprise Lead Management System (ELMS) 

Kim Irwin, president of Trilogy Automotive said, “The Trilogy Automotive story has expanded rapidly from a core group of employees who built the initial framework for our platform to become a leading technology company that supports some of the most prestigious brands in the automotive industry. I speak on behalf of the whole Trilogy Automotive team when I express how excited we are as we look forward to our next phase of accelerated growth.”

The Trilogy acquisition follows closely on the heels of J D Power’s merger with Autodata Solutions to create a market-leading provider of new and pre-owned automobile transactional data, valuation tools, vehicle feature information and consumer analytics to the automotive industry. Trilogy Automotive will be integrated into the newly combined company’s Autodata Solutions division.

Trilogy Automotive senior leadership and employees will continue with the firm and will be integrated into J D Power’s Autodata Solutions division.

J D Power was advised by Atlas Technology Group and the law firm Kirkland & Ellis on the transaction. Trilogy Automotive was advised by Portico Capital, Ron Frey, and the law firms Jones & Spross and Cooley.