Hyundai Motor will unveil its new concept EV, ‘Prophecy’ at the upcoming Geneva International Motor Show, on March 3. The concept will remain on display until March 15.
The new concept EV extends Hyundai's design philosophy of ‘sensuous Sportiness’. In line with this philosophy, the new concept embodies a silhouette accentuated by curves flowing over broad rear flanks that enhance aerodynamics. The boat-tail line created by the rear quarter panels are complemented by the integrated spoiler and pixel lamp taillights.
SangYup Lee, Head of Hyundai Global Design Center pointed out how this concept does not follow trends, "Prophecy accentuates timeless beauty that will stand the test of time. Its iconic design stands to expand Hyundai's design spectrum toward even broader horizons."
The name reflects the concept's purpose, defining the direction of future Hyundai designs, while establishing itself as a design icon for Hyundai's EV lineup. Hyundai Motor will be showcasing electrification strategy under the concept of 'Real Progress is in the Air', which is inspired by new brand vision and exhibition contents.