Hyundai to invest $290 million in Alabama plant for fifth-gen Santa Fe and crossovers

Hyundai Motor Manufacturing Alabama (HMMA) is investing $290 million to enhance production of Hyundai’s popular sport utility vehicles. HMMA has designated $190 million dollars of this investment for tooling and equipment upgrades to prepare for production of the all-new fifth-generation Santa Fe.

“The legacy of the Santa Fe continues with HMMA investing $190 million dollars to prepare our assembly plant for the next generation of this popular SUV,” said HMMA President and CEO Ernie Kim. “An additional $100 million dollars will be invested to support ongoing production of the Tucson SUV and Santa Cruz Sport Adventure Vehicle.”

HMMA first began assembling the Santa Fe in 2006, and this will be the first full model change since 2018. The all-new Santa Fe features a bold exterior design, enlarged tailgate and cabin, a more refined interior with sustainable materials, and a variety of high-tech features including a 12.3-inch panoramic curved display.

When assembly begins later this year, the all-new Santa Fe will join Hyundai’s Tucson SUV, the Santa Cruz Sport Adventure Vehicle, and both the electrified and petrol/diesel versions of the Genesis GV70 luxury SUV on HMMA’s assembly line.

“Hyundai’s nearly 4,000 Alabama employees have been making some of the highest awarded vehicles in America for nearly two decades, and the production of the completely re-designed Santa Fe midsize SUV is another exciting milestone for the company’s Montgomery manufacturing facility,” said Governor Ivey. “I can’t wait to see the exciting new design on roads in Alabama and across the nation.”

According to Montgomery Mayor Steven L. Reed, “HMMA is a vital economic engine for not only our city but our state. From building world-class products to creating jobs and opportunity here in Montgomery, HMMA is a catalyst for the continued growth and development of our region. This latest expansion is a milestone in our partnership, and we are grateful for their continued success