Honda plans research project with SoftBank in artificial intelligence

Joint research project is for application of the ‘emotion engine’, an artificial intelligence technology for mobility products.

21 Jul 2016 | 5472 Views | By Autocar Professional Bureau

Honda R&D Co, the wholly owned R&D subsidiary of Honda Motor Co, has today announced plans to collaborate with SoftBank Corp and begin a joint research project toward application of the ‘emotion engine’, an artificial intelligence (AI) technology developed by cocoro SB Corp, a SoftBank Group company, for mobility products.

In order to further enhance open innovation in the area of intelligent technologies, Honda has been preparing to start up the Honda R&D Innovation Lab Tokyo, a new operation that will focus on R&D of intelligent technologies, in Akasaka, Tokyo, by around September of this year. This joint research project with SoftBank will be one of the open innovation initiatives Honda will pursue in the area of artificial intelligence technologies.

Through this joint research project, Honda and SoftBank will strive to enable mobility products to utilise conversations with the driver, together with other information obtained from various sensors and cameras installed on the mobility product, both to perceive the emotions of the driver and to engage in dialogue with the driver based on the vehicle’s own emotions.

Moreover, by letting mobility products ‘grow up’ while sharing various experiences with their drivers, the project will strive to enable drivers to experience the feeling that their mobility product has become a good partner and thus form a stronger emotional attachment toward it.

RELATED ARTICLES

Horse Powertrain develops ‘all-in-one’ powertrain for hybridizing BEV platforms

Ajit Dalvi 20 Apr 2026

X-Range C15 Direct Drive is an ‘all-in-one’ hybrid powertrain that allows BEV platforms to serve as foundations for HEVs...

Autoliv Plans JV for Advanced Safety Electronics With China’s HSAE

Ajit Dalvi 11 Oct 2025

The new joint venture, which is to be located strategically near Shanghai and close to several existing Autoliv sites in...

JLR to Restart Production Over a Month After September Hacking

Ajit Dalvi 07 Oct 2025

Manufacturing operations at the Tata Group-owned British luxury car and SUV manufacturer were shut down following a cybe...

NEXT STORY