Honda celebrates 40 years of making motorcycles in Brazil

Moto Honda da Amazonia Ltda (HDA), a Honda motorcycle and power products production and sales subsidiary in Brazil, recently held a ceremony to commemorate the 40^th anniversary of the company’s production in Brazil, which began in 1976.

The ceremony was attended by Takahiro Hachigo, president, CEO and representative director of Honda Motor Co; Issao Mizoguchi, COO for Regional Operations (Latin America) of Honda Motor Co and president and director of HAD, as well as HDA associates and stakeholders.

In 1976, HDA began motorcycle production of the CG125 model with 276 associates and annual production capacity of 2,200 units. Since then, HDA has been increasing its production volume mainly with its best-selling mass-production models, the CG Series, and achieved the 10-million-unit cumulative motorcycle production milestone in 2007, and the 20-million-unit milestone in 2014.

Over the years, HDA has been engaging in integrated production that includes every process from the production of a wide variety of parts and components to final assembly at its plant in Manaus. In addition, at the R&D Center located within the same site, HDA has been strengthening the development of products that accommodate the unique needs of the region. HDA’s motorcycle unit sales now account for 80 percent of overall motorcycle unit sales in Brazil.