Hero MotoCorp expands global retail footprint to Mexico
Targets growing demand in Latin America, launches nine motorcycles and one scooter.
Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has begun retail sales in Mexico, one of the faster growing markets in Latin America.
The two-wheeler OEM has introduced nine motorcycles – Xpulse 200, Xpulse 200T, Hunk 190, Hunk 160R, Hunk 150, Eco 150 TR, Eco 150 Cargo and Ignitor 125 – and the Dash 125 scooter.
Sanjay Bhan, Head of Global Business, Hero MotoCorp, said, “This is an important development in our international business growth story. Mexico will be a key market for us in the future and this is the first step in this direction. The range of products that we have introduced here should excite and cater to a wide segment of customers.”
Hero MotoCorp products will be sold across Mexico through the retail arm of the distributor, agencies and dealers and will have attractive financing options. There will also be a wide network of service centres. The products have a warranty of three years or 30,000 kilometres.
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