Goodyear achieves key labeling mark for fuel efficiency and extreme traction

Goodyear has developed a new product that not only meets the stringent traction level requirements but also meets the required rolling resistance performance.

By Autocar Professional Bureau

28 Feb 2020

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Representational Image from Goodyear

Goodyear Tire & Rubber Company has produced a new original equipment all-season tyre, set to be released publicly later this year. It claims that it is the first original equipment all-season tyre to meet the industry-standard 3-Peak Mountain Snowflake (3PMSF) designation and to be rated with 'Rolling Resistance ‘A’' in the European tyre labelling regulation.

The project involved Goodyear’s technology teams from Luxembourg and Germany. The team claims to have leveraged the recent tread pattern developments conducted in the replacement all-season lines, as well as new rubber compounding formulations.

Xavier Fraipont, Goodyear’s vice president of EMEA product development said, “This project is a great example of anticipating the needs of the customer, demonstrating our technical superiority, and converting advanced technology into customer benefits.”

Goodyear claims that its team has been working with vehicle manufacturers on this technological breakthrough, with fitments planned for later this year on vehicles such as the Peugeot 2008/3008/5008, DS3 Crossback and DS7 Crossback. Several additional Goodyear fitments for other original equipment manufacturers are said to follow this year.