General Motors has officially opened its new regional headquarters in Singapore. General Motors International will support the transformation of GM’s business in its six key markets of Africa, Australia, India, the Middle East, Southeast Asia and South Korea.

GM president Dan Ammann and GM executive vice-president and president, GM International, Stefan Jacoby officiated at the opening ceremony on August 5 with the company’s key stakeholders and local employees. The Singapore headquarters has approximately 200 employees, including 100 new local hires.

“GM International plays a critical role in our future growth strategy,” said Ammann. “We’re creating a renewed identity for the region. Establishing this headquarters in Singapore has put us closer to our key markets and will provide links to the broader business community as well as access to world-class infrastructure and talent.”

“We are pleased that GM has chosen Singapore to set up their International headquarters. As Asia’s burgeoning middle class fuels rapid growth in demand for automobiles, global companies like GM are choosing to leverage Singapore’s well-established and unique ecosystem of logistics infrastructure, supply chain management talent and professional services to drive their regional strategy and capture the growth of the automotive segment in Asia,” said Quek Swee Kuan, deputy managing director, Singapore Economic Development Board.

“Whether in a mature or emerging market, everything starts and ends with great product,” said Jacoby. “GM International is focused on becoming a strong competitor with our five brands – Chevrolet, GMC, Cadillac, Opel and Holden. The Singapore team will work closely with our individual markets to help drive their success, as we continue to launch 40 new models across the region by the end of 2015 and to define the strategy for our future presence in these important markets.”

Photograph (L-R): Blair Hall, Dan Ammann, Stefan Jacoby and Quek Swee Kuan officiating the opening ceremony.