General Motors has appointed Mark Reuss as company president, effective immediately. Reuss currently leads the Global Product Group and Cadillac and will now assume responsibility for the organisation.

“Mark’s global operational experience, deep product knowledge and strong leadership will serve us well as we continue to strengthen our current business, take advantage of growth opportunities and further define the future of personal mobility,” said GM Chairman and CEO Mary Barra.

“Mark has played a critical role in leading the development of the company’s award-winning vehicles while transitioning his team to prepare for growing electrification and autonomous technologies,” she added.

According to Reuss, “I am very proud to have spent my entire career at General Motors, and to now take on this new role is truly a great honor. With our current line-up of outstanding cars, trucks and crossovers around the world, I’m looking forward to keeping our momentum going at full speed.”

Reuss took over the responsibilities for Cadillac and global portfolio planning in June 2018. Since then, he has been building an integrated product development and Cadillac organisation to support an accelerated product and technology launch cadence and the brand’s global growth plans. It has been revealed that Cadillac will be introducing a new vehicle every six months through 2021.

Reuss has also been leading the transformation of the company’s global product development workforce and processes to drive world-class levels of engineering in advanced technologies and improve quality and speed to market. He is doubling the resources allocated to electric and autonomous vehicle programs in the next two years.