Geely launches pure electric brand Geometry, plans 10 models by 2025

Chinese automaker Geely has launched its first pure electric brand called Geometry. Its first model Geometry A was launched in Singapore yesterday.

The high-end model comes in two versions, standard range and long range, in a total of six different configurations. The launch of a new brand for EVs only is reflective of the carmaker's growing focus on new energy vehicles. By 2025, Geometry will launch 10 pure electric models in multiple segments including sedans, SUVs, crossovers, and MPVs.

Speaking at the launch event in Singapore, Zhejiang Geely Holding Group President and Geely Auto Group President and CEO An Conghui said “Geely is a strong force and active participant in the field of new energy. We are guided by technological innovation and are determined to become a global leader in new energy. The launch of Geometry and its first product advances Geely’s strategic goal of becoming one of world top 10 automotive groups.”

Long range travel and economical too
Geometry A’s comes in two versions, standard range and long range version which use CATL ternary lithium batteries that have a capacity of 51.9kWh and 61.9kWh respectively. The standard range version achieves a combined urban and highway NEDC range of 410km, while the long range version achieves a combined urban and highway NEDC range of 500km, which should take care of range anxiety. Geometry A consumes an average of 13.5 kW·h per 100km traveled. Based on the price of electricity in Beijing, 1km would cost just .07 RMB (USD $.01 or 63 paise) and a daily 30km commute would be less than 2 RMB (USD $.30 or Rs 19).

In order to ensure efficient operation of the permanent synchronous magnet motor, Geometry A uses Geely New Energy 'Intelligent Power' technologies which includes an intelligent high-efficiency electronic control system, HEDS High-efficiency electric drive system, lightweight high energy intelligent battery system, and ITCS Intelligent Battery Temperature Control System. Continuous monitoring of the battery system and motor ensures smooth energy output while the intelligent temperature control system ensures efficient battery performance in any weather. 

The powertrain system provides a maximum power of 120kW and maximum torque of 250 Nm allowing Geometry A to reach a speed of 100kph in 8.8 seconds. Using Fast Charge, Geometry A can charge from 30 percent to 80 percent in 30 minutes. 

Geely says Geometry A has a comprehensive configuration of active and passive safety features to provide users with all-round protection. The car is equipped with the Bosch 9.3 ESP system, AEB-P Automatic Emergency Braking with Pedestrian Detection, IHBC Intelligent High-Beam Control System, CVW Collision Warning System, and a braking distance of only 37.1m from a speed of 100kph. Geometry A uses aluminium alloy and composite materials to create a five-star safety standard body. Geometry A’s roof has a weight-bearing capacity of 4.12 times its own weight, exceeding the American IIHS standards, claims the carmaker.

In terms of battery safety, Geometry A carried out rigorous testing in seven extreme situations in accordance to national standards and regulations such as collision, extrusion, impact, submergence, extreme temperatures, puncture, and vibration.

According to Geely, Geometry A has already received over 27,000 orders, 18,000 of which are from overseas customers in countries such as Singapore, Norway and France.

Explaining the new brand's unusual name, Geely stated: "It gets its name from mathematical geometry, which emerged thousands of years ago to describe the world as humans saw it. The Geometry brand is Geely's vision of the future in which technology is used to create a sustainable environment and safe mobility, leading to a harmonious relationship between humanity and nature."

The Geely group also includes Geely, LEVC, Lotus, Lynk&Co, Polestar, Proton, Smart and Volvo. Hardware and technology could, therefore, be shared across these multinational brands.