Ford is working with cloud-based software technology company Pivotal to build a software platform supporting FordPass that will enable the carmaker to innovate and iterate on new applications and mobility solutions for consumers.
FordPass, which will launch in April, is a free digital, physical and personal platform that features benefits such as Marketplace, FordGuides, Appreciation and FordHubs.
The features include mobility services such as parking and sharing and help consumers move more efficiently. It also recognizes members for their loyalty and helps them experience Ford’s latest technology.
FordPass will also allow owners with SYNC Connect technology to remotely start, lock and unlock, and locate their vehicle.
“With FordPass, we are making it easier for consumers, whether they own a Ford vehicle or not, to get where they need to go,” said Elena Ford, vice president, Global Dealer and Consumer Experience. “Working with Pivotal, Ford will be able to rapidly add new features and adapt mobility solutions and services that benefit FordPass members in the ways that fit them best.”
By collaborating with Pivotal, Ford gains a wealth of cutting-edge modern software development methodologies, next-generation cloud platform and analytics capabilities and knowledge.
“More than 100 years ago, Ford transformed how the world moved. Now, Ford is using Pivotal's cloud platform and technologies to do it again by bringing the Silicon Valley state of mind to the company,” said Pivotal CEO Rob Mee. “By collaborating with Pivotal on FordPass, Ford is proving they can innovate and move as quickly as any venture-backed startup.”