Enterprise Holdings, said to be one of the largest car rental operators in the world from the US, has announced a new partnership with Nippon Rent-A-Car International to expand car rental services in Japan. The two companies have entered into a franchise agreement that provides access to Enterprise's brands for visitors to Japan, as well as for Japanese residents travelling overseas.

The agreement underscores Enterprise's commitment to continue its international expansion and offer customers access to Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands anywhere in the world. The new partnership will enable tourists and business travellers to rent cars while visiting Japan. In addition, travellers from Japan heading overseas will be able to rent cars at more than 10,000 locations in 90 countries through Enterprise Holdings' global network.

Peter Smith, vice president of Global Franchising at Enterprise Holdings said, “We're thrilled to partner with such a distinguished brand as Nippon Rent-A-Car to strengthen our global network and offer business and leisure travellers alike expanded mobility options in one of the world's most important economies.”

The partnership will be launched in April 2019 at approximately 80 Nippon Rent-A-Car offices located at Japan's airports. These rental offices will feature the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands, as well as the Nippon Rent-A-Car brand, and will offer discounted rental rates. As the partnership progresses over the next few years, both companies will work together to develop additional customer offerings and services.

Nippon Rent-A-Car claims to have 850 locations that give customers access to at least 42,000 vehicles throughout the country. Nippon has an existing partnership with National Car Rental that allows Japanese customers to reserve cars in the United States and Canada and enables North American travellers to book cars in Japan. This new partnership greatly expands the brands and locations that customers in both markets can choose to meet their mobility needs.