Elektrobit, the global vendor of embedded and connected software products and services for the automotive industry, has been chosen by Jaguar Land Rover to use Elektrobit’s software platform and Automotive OS offering.

Elektrobit will partner with JLR to build the next-generation EVA Continuum electrical architecture that will feature in Jaguar Land Rover’s full line of vehicles from 2024. Jaguar Land Rover, which has been part of Tata Motors since 2008, selected Elektrobit as part of its initiative to drive standardisation and predictability in the software platform for the new architecture, which will enable it to bring new vehicles quickly and efficiently to market.

Today’s leading car makers are challenged to keep pace in the rapid industry transition towards software-defined vehicles. Using Elektrobit software and engineering services, Jaguar Land Rover has been able to accelerate production of electric vehicles (EVs) and other next-generation cars. Elektrobit software and solutions have enabled Jaguar Land Rover to develop electronic control units (ECUs) more easily, reducing both development time for innovative new features, and hidden costs, without compromising quality, safety and security.

Since 2021, Elektrobit has provided Jaguar Land Rover access to its full real-time computing (RTC) portfolio – including EB tresos with firmware for over-the-air update functionality and EB zentur supporting state-of-the-art embedded security – to enable ECUs for the new Jaguar Land Rover EVA continuum platform architecture

“It has been truly exciting to work alongside the Jaguar Land Rover team as their software partner of choice in bringing to life the EVA Continuum platform and supporting the realisation of their vision,” said Maria Anhalt, CEO, Elektrobit. “Jaguar Land Rover has been pushing the boundaries of innovation by radically transforming its business to build software-defined vehicles. We are proud to be working with Jaguar Land Rover in enabling its next generation of iconic vehicles.”

Elektrobit, a wholly-owned, independently-operated subsidiary of Continental, is a leader in automotive software with over 35 of years’ experience. Its  software powers over five billion devices in more than 600 million vehicles and offers flexible, innovative solutions for car infrastructure software, connectivity and security, automated driving and related tools, and user experience.