Ducati sells 33,265 bikes in H1 2022, revenue up 54% to 542m euros
Multistrada V4 remains most popular motorcycle among enthusiasts; demand strong with an order portfolio up 86% over year-ago period.
Ducati has recorded a strong first half CY2022, despite the challenges imposed by the ongoing supply and logistics crisis. Between January to June 2022, the Italian bikemaker’s revenue grew by 5.4%, going from 514 to 542 million euros (Rs 4,410 crore). This is the highest figure ever recorded by the motorcycle manufacturer in the first six months of the year.
Operating profit also improved and marks a + 14.8% increase, growing from 59 to 68 million euros (Rs 553 crore) compared with the same period in 2021.
The Bologna-based company delivered a total of 33,265 motorcycles to enthusiast customers, containing a loss in deliveries of - 3.6% compared to the same period in 2021 (34.515). This result was achieved due to “great flexibility, constant dialogue with partners and the trade union, despite the difficulties related to the supply crisis.”
Claudio Domenicali, CEO, Ducati said: "2021 was a record year for Ducati with the best result ever in terms of deliveries, revenues and operating profit. 2022 is proving to be a more challenging year: despite strong demand from enthusiasts, as evidenced by the order portfolio which at the end of the first half is up + 86% over the same period of 2021, the strong discontinuity in the world of logistics and supply remains. However, we managed to obtain satisfactory results considering the context in which we are operating, especially in terms of revenue, which is the best ever recorded in the first six months of the year. I would like to thank once again all the enthusiasts who continue to choose us, and I personally apologize to all those who had to or will have to wait longer than necessary to receive their bike."
Italy top market, Multistrada V4 best-selling Ducati
Italy is confirmed as the first market for Ducati with 6,028 motorcycles delivered, followed by North America with 5,239 units, Germany with 3,745 motorcycles and France with 2,647. The numbers are significant in China, which reaches + 12% with 2,411 motorcycles delivered.
In H1 2022, the Multistrada V4 was the most delivered bike with 6,139 units. Next is the Monster, with 4,776 motorcycles delivered, and the Scrambler Ducati 800 family with 3,999 motorcycles.
To date, the Ducati network has 797 dealerships in over 90 countries around the world, 21 of which have been opened in the first six months of 2022.
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The company's previously won the German Design Awards in 2021 for "Corporate Identity" and "Brand Identity."