Production of the Ducati Scrambler has begun. Just six months since the Ducati Scrambler project was first presented to Ducati employees, the Borgo Panigale plant has begun rolling out the new bike, 40 years after the last Ducati Scrambler rolled off the line back in the 1970s.
In addition to the team that followed its development, the technicians and the workers, the first bike off the line was also greeted by Claudio Domenicali, CEO of Ducati Motor Holding, together with Silvano Fini, manager of the Borgo Panigale plant.
“This first bike is particularly meaningful to us,” commented Claudio Domenicali. “With its ‘Land of Joy’ theme, the Ducati Scrambler brand will be bringing a breath of fresh air and fun to dealerships and will provide a great product that combines modernity with heritage in a way never before seen in the motorcycle industry, a fact that fills us with enormous satisfaction and pride”.